To connect with a teen audience in an authentic way, Fanta launched a unique platform
Fanta Shokata
influencers
production
special project
We launched Fanta Voices—an interactive project driven by user content and influencer collaborations. Through playful challenges and engaging formats, we inspired teens to share their unique voices. The campaign spanned social platforms, bringing Fanta closer to its audience by truly listening
Solution
The goal was to make Fanta the drink that truly "gets" today's teens. We needed to build a platform that felt natural and relevant, avoiding the corporate voice and instead focusing on the genuine interests and humor of the youth.
Challenge
Fanta Shokata
300K
engaged users across platforms
5000+
pieces of content created by teens
Significant growth
in brand engagement
Over 20 mln
views on user-generated content
Increased brand loyalty
among Gen Z
Let’s make a resonance here
Let’s make a resonance here
Let’s make a resonance here
Let’s make a resonance here
Contact Us
We are on social media
