This interactive space is a great way to learn more about the values and clubs of the KHL through play
KHL in the Metaverse
influencers
production
special project
We launched Fanta Voices—an interactive project driven by user content and influencer collaborations. Through playful challenges and engaging formats, we inspired teens to share their unique voices. The campaign spanned social platforms, bringing Fanta closer to its audience by truly listening
Solution
The KHL aimed to connect with younger audiences by moving beyond traditional media, creating an environment where Gen Z could truly experience hockey firsthand.
Challenge
KHL Metaverse Project
games on the Roblox platform
Top 5000
joined streamers' and bloggers' clans
11K
10.5 mln
content views
+1.5 mln
additional viral reach
621 hours
of daily in-game time
136K
unique users
Let’s make a resonance here
Let’s make a resonance here
Let’s make a resonance here
Let’s make a resonance here
Contact Us
We are on social media
